When you share knowledge freely (and memorably) it makes you stand out.

Challenge:
Experience showed that potential customers for Panoramic Printing weren’t very knowledgeable about some common aspects of printing, including:
          • Paper selection
          • Post Office specifications
          • Bindings
Solution:
We seized on that inexperience to create a series of provocative mailings designed to help educate the target audience about basic printing terms and technology, as well as what to look for when choosing a printer.
Result:
The response was enthusiastic, grew with each mailing and increased the company’s business by 25%.

 

New logo and name

 

Here's what our client said:

"Being in the printing business has given me exposure to the work of many different marketing organizations. I chose DBA&D because whenever I saw their creative work it was always innovative.

They developed a ten-part direct mail campaign for us that has helped us increase our business beyond what I anticipated or had experienced with any other marketing firm that has done work for us. Their strategic thinking and creative talent resulted in a positioning and image for us that has enabled us to get noticed by not only prospective customers but also older customers who we hadn’t heard from in a while. People actually called to tell me how terrific they thought the campaign was!

I would highly recommend DBA&D to any company that is looking for talented marketers who can help in accelerating their business growth."

Philipp Hoyos
President
Panoramic Group