When you share knowledge freely (and memorably) it makes you stand out.

Challenge:
Experience showed that potential customers for Panoramic Printing weren’t very knowledgeable about some common aspects of printing, including:
          • Paper selection
          • Post Office specifications
          • Bindings
Solution:
We seized on that inexperience to create a series of provocative mailings designed to help educate the target audience about basic printing terms and technology, as well as what to look for when choosing a printer.
Result:
The response was enthusiastic, grew with each mailing and increased the company’s business by 25%.

New logo and name