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invisible Panoramic Printing

Paper selection? Post Office specifications? Bindings? Experience showed that potential customers for Panoramic Printing weren’t as familiar with these common aspects of printing as one might have assumed.

We seized on that inexperience to create a series of provocative mailings designed to help educate the target audience about basic printing terms and technology, as well as what to look for when choosing a printer.

The response was enthusiastic, grew with each mailing and increased the company’s business by 25%! (Probably reduced downtime at the Post Office, too.)


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