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invisible

A paint company that renamed itself needed a campaign and identity program to help put it on the map.

With a limited budget, we recommended running ads in black and white. Because they were audacious in concept, strategy and execution, they stood out from the nationally-known brands, which featured full color product shots.

Assisted by the development of an equally audacious new corporate logo which was applied to packaging, signage, trucks and stationery, as well as advertising brand awareness went from nowhere to number four.


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